I DNF'd the Estes Park Marathon, my first ever marathon, right around the time that David DNF'd Western States. His vulnerability was more powerful to me than if he had won. I saw modeled in him strength, power, and resiliency that went way further than any race.

I started imagining all the different shirts, posters, stickers, and hats. Color combinations, fonts, quotes and photos that could be made for SWAP.

The following is a loose assortment of ideas, a creative anthology if you will, for the Some Work, All Play Universe.